OUR FLASH STORY

Flash has been cleaning Britain’s floors for over sixty years. You trust us to take care of the places and spaces you love. We confidently remove every bit, every inch and every drop of dirt, grease and grime in a safe and sustainable way.

In fact, we’re proud to make both the UK’s No.1 floor cleaner and the UK’s No.1 cleaning spray*. It’s our job to laugh in the face of dirt, and it’s a job we love!

Flash through the years

1958

"All around the house, Spring clean with Flash!" Flash launches its all-purpose, ‘all around the house’ cleaning powder

1962

Flash cleaned the floors of Woburn Abbey for a new TV ad

1970s

"Flash cleans floors, without scratching!" Molly Weir starred as the face of a new Flash advertising campaign

1991

Launch of Flash Bathroom, today the UK’s No. 1 Bathroom spray*

2000s

"Flash does the hard work, so you don’t have to!" A new ad campaign starred Karl Howman as the face of Flash

2002

Flash launches its first Powermop cleaning device in the UK

2009

Flash teams up with Febreze to introduce new fresh-smelling multi-purpose cleaners

2013

Flash Magic Eraser is launched in the UK

2016

New Flash A-ha! TV campaign launches, featuring Flashdog the labradoodle for the first time

2017

Our brand partner Whatmore UK launches a range of Flash household cleaning tools

2018

Flash launches Ultra Power, tough on dirt all around the house

2019

Flash launches new Speedmop and launches a new and improved Powermop

Quality and safety

Flash is a P&G Brand. For over 181 years, the safety of you and your world has been at the heart of what we do. That’s why we have a team of more than 500 scientists and professionals, along with a rigorous safety process to analyse every ingredient—before we ever consider putting it in one of our products. Safety is at the heart of everything we do.

Before we market a new product, we go beyond regulatory compliance to ensure the safety of every ingredient through a four-step, science-based process.

  1. Doubt – Our scientists begin by asking the important questions before we use any ingredient. If we have any concerns about its safety or benefit to you, we won’t use it.

  2. Define – We use the same science-based standards as the major regulatory agencies around the world to define the safe range of the ingredient.

  3. Determine – All our product ingredients are evaluated to ensure they are safe for both you and the environment. If we can’t promise our ingredients are safe then we return to the drawing board.

  4. Diligence – This final step is never ending, as once a product is on the shelves, we keep up-to-date with any new information on each ingredient—we do this by collaborating on new product safety methods with regulatory agencies and scientists outside of P&G.

Consumer product safety starts with the ingredients. We know you may not know what goes in to a bottle of Flash so we explain the details about many of the product ingredients we choose.

Flash and the Environment

Our commitment to sustainability goes beyond the bottle, and we strive to make sure our products are always the best for what your household and family needs. This means bringing you even more innovation and even more efficient products. It means meeting the needs of your family and your pets. And it means limiting our impact on the environment.

We create products that don’t just sweep through your dirt more efficiently, but we care for the environment from recyclable products to using 100% renewable energy in the manufacturing state. Learn more about Flash and the environment.

Innovation and design at Flash

Our innovation and design teams are always thinking up new ways to laugh in the face of dirt. Along with other P&G household care brands (including Fairy, Febreze and Viakal) we keep our Joy of Clean Instagram up to date with new products and helpful tips – whether it’s fabulous new scents or advice on how to get the cleaning done in a Flash. * Source: IRI Volume Share, Total GB, w/e 31/08/2019, HSC/Multipurpose Liquids Category and HSC/Cleaning Sprays Category.